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How effective different methods of advertising are is always a tough measure. From television commercials and direct mail to PPC and coupon codes there are plenty of ways to advertise and of course a number of ways to measure the effectiveness of such ads. Another thing to consider when judging the success of a campaign is to note the influence of a particular vehicle used to market a product. Direct mail and promotional flyers can reach a lot of people but rarely do these cards have lasting impact with the recipient. Think about what you remember when considering buying a product and chances are the things you buy are because of the influence a particular advertising or marketing campaign had on you.
Influence is achieved in many ways. A slogan or logo may appeal to a certain demographic and be a big hit with pop culture. A quirky or unusual video can have a rocket rise on Youtube and become an “Internet sensation”. Or you can simply have a clever and catchy promotional vehicle such as an inflatable blimp or blow up product replica that grabs the attention of people passing by and stays with them for awhile.
With large inflatable balloons, blimps, product replicas, tents and cartoon character spokespeople you can add a bit of humor and a lot of color to your main advertising vehicle. These large inflatable advertising products are great for trade shows, conventions, outdoor festivals, road sides, store openings and other events that will attract a wide, large and diverse audience. Having your brand or company logo hovering over any crowded outdoor event is always a bonus and tends to be remembered long after the event has closes.