Holiday Inflatables Boost Sales


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A few weeks ago, I wrote about those wonderful Christmas themed inflatables that everyone seems to have in their yards year after year. These inflatables, along with nicely strung lights and trimmed walkways can turn any house into a beautiful winter wonderland. One question is begging to be asked however – with the economy in such dire straits, are people still buying the awesome inflatable decorations that come out each year?

Apparently, they are and in doing so, are truly making it a wonderful winter season for many retailers. According to the Lexington Herald-Leader out of Kentucky, retailers like Home Depot are seeing huge sales of outdoor winter décor:

“Home Depot says that sales of holiday decor, which includes yard art, have gone up 217 percent since 2004…though smaller items can be had for $20 or $30, the larger items can hit $1,000 or more. Even in these economic times, price does not seem to be an issue.”

Even smaller retailers in Raleigh, North Carolina, are seeing huge sales regardless of the tough economic climate:

“At The Holiday Light Store in Raleigh, sales are up 30 percent to 40 percent over the past three years. ‘Our average customer is a fanatic,’ said Lin Honeycutt, who owns the shop with his wife, Cindy. ‘They don’t care how much it costs. … The economy, as far as we’re concerned, doesn’t have any effect on them.’ Anything that features animation is hot this year, Honeycutt said. This year’s hot sellers include an elf who is watering a garden of candy canes, which appear to grow, and a Santa that seems to have gotten stuck in a chimney and is kicking his legs to get out ($255 and $220, respectively).”

The article also says that some believe the sales of these inflatables go up because people are looking for ways to make their homes as unique as possible. Whatever the reason, people certainly do love inflatable holiday decorations. How about you? Are you planning on decorating your home this year?

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